Rebranding Suan Sunandha Thai Dance in the Digital Age for the Performing Arts Industry

Abstract

Rebranding of Suan Sunandha Thai Dance in the Digital Age for the Performing Arts Industry is a qualitative research that aims to study the rebranding of the Thai Dance curriculum, Faculty of Fine Arts, Suan Sunandha Rajabhat University, in the context of the digital age. The teaching and learning management of the curriculum emphasizes the development of students’ potential in performing arts skills, performance design, creation, and performance management, so that students are ready for the demands of the modern performing arts industry. This research uses research methods from studying and analyzing documents, interviews, and observations. The results of the research found that rebranding is an important strategy in the development process of educational curricula, especially in the performing arts field that must respond to changes in society, technology, and the demands of the performing arts industry. Improving the image and structure of the curriculum not only increases the interest of learners, but also helps to improve the quality of teaching and learning in various aspects, such as performing skills, which are the integration of digital technology such as AR (Augmented Reality) in performance practice, which will help students develop skills, abilities, and build confidence in performing; creative performance design skills, which are the use of design programs and multimedia, which will help students develop creative works that are in line with the demands of audiences in the digital age; and performance management skills, which are the use of digital platforms to promote and manage performances, which will increase audience access and reduce operating costs. Rebranding in these dimensions is important to reflect the success and guidelines for sustainable curriculum development. It also helps to prepare students for the performing arts industry and helps to increase the potential of Thai performing arts to reach national and international stages.