Character design for communicating the identity of Field of study: Visual Communication Design, Suan Sunandha Rajabhat University

Abstract

This research aimed to design a character that effectively communicates the identity of the Visual Communication Design Program at Suan Sunandha Rajabhat University. The study was grounded in the concepts of symbol creation and organizational identity, with an emphasis on conveying the program’s distinctive characteristics through the character design process. The creative research methodology consisted of three key phases: (1) collecting identity-related information from documents, program emblems, and in-depth interviews with program personnel; (2) designing and developing the character based on a communication-oriented design framework; and (3) evaluating satisfaction levels among a sample group of 100 participants, including students, faculty members, and staff of the Faculty of Fine and Applied Arts.

The result was the development of the character "Thong-Ko," inspired by the symbolic "owl's eye" motif, representing knowledge, wisdom, and openness to globalization. The character was designed to be friendly, modern, and adaptable for use across various media platforms. The overall satisfaction score was rated as "very high" (mean = 4.77), reflecting the character’s strong potential to embody and communicate the program’s identity. Furthermore, the findings suggest possibilities for future applications in public relations, educational media, and commercial development.