Designing Streetwear Fashion Inspired by The Sacred Symbols of Leng Nei Yi Temple for Generation Z

Abstract

This research aims to explore beliefs surrounding sacred elements in Leng Nei Yi Temple, a historic Chinese temple significant for its artistic, architectural, and religious values within Thai society. The study also investigates the conceptual framework, design processes, and development strategies for streetwear fashion targeted at Generation Z, with an emphasis on the “reinterpretation” of symbolic beliefs. The goal is to bridge spiritual values, aesthetic appeal, and contemporary relevance through design.

A qualitative research methodology was employed, including in-depth interviews with three experts: a fashion design specialist, a visual arts expert, and a brand image strategist. Secondary data regarding the sacred components of Wat Leng Nei Yi were rigorously analyzed using credible online sources, including the temple’s official Facebook page, TrueID, and Intania Magazine. Fieldwork was also conducted at Leng Nei Yi Temple on March 24, 2025.

The findings reveal that effective brand development should emphasize cultural identity rooted in heritage. Logo design and storytelling should reflect symbolic beliefs such as dragons, lotus flowers, or deities, while incorporating minimalist elements, modern color schemes, and sustainable materials. Case studies of brands like Stussy, Off-White, and ESSENTIALS illustrate the importance of understanding the target culture, integrating fashion with art, music, sports, and lifestyle, and using strategic visual communication to generate symbolic value and foster long-term consumer engagement.