Designing Ikat pattern based on ideas of common culture across Nakornchaiburin

Abstract

The objectives of this research, titled "Mudmee Silk Pattern Design with Nakornchai Burin Shared Culture Concept," were to 1) investigate fundamental data and the shared cultural identity of the Nakornchai Burin provincial cluster to establish design guidelines 2) create ten prototypes of applied Mudmee silk patterns and 3) evaluate satisfaction levels and approaches for increasing commercial value through the application of shared cultural capital. The study employed a mixed-methods approach, combining document analysis with fieldwork in Phutthaisong District, Buriram Province. Ten pattern prototypes were designed, and a purposive sample of 50 participants comprising experts, entrepreneurs, designers, students, and tourists was selected to assess satisfaction via a questionnaire covering four dimensions: Creativity and Communication, Design and Art Composition, Production Utility and Convenience, and Commercial Viability. Data were analyzed using mean and standard deviation. The results led to the selection of two final prototypes: "Lai Bua Kho Son" (Overlapping Hook Lotus), developed from the traditional Hook motif, and "Lai Bua Toom" (Lotus Bud), inspired by stone castle carvings and local landscapes. The overall satisfaction evaluation revealed that "Lai Bua Kho Son" had a mean score (xˉ)= 4.33 (S.D. = 0.70), while "Lai Bua Toom" achieved a mean score (xˉ)= 4.47 (S.D. = 0.60), with the latter showing particular distinction in production utility and convenience. These findings demonstrate that designing new patterns based on traditional structures can generate commercially viable products and effectively communicate cultural identity to concretely support tourism in the Nakornchai Burin area.