Published: 2022-12-28

Full Issue

Editorial Board Guideline Table of Content Editor's Note

Articles

Godzilla’s Nuclear Narratives: The 1954 Japanese Original vs. the 21st Century American Trilogy

Alan Marshall

1-14

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Product Placement Approaches on YouTube: Impactful Tips from Influential YouTubers amid the Covid-19 Pandemic

Worawan Ongkrutraksa

15-24

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Which Type of Brand Image is Important for Building Brand Trust? A Case Study on Starbucks

Wei-chih, Chen, Papaporn Chaihanchanchai

25-32

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A Qualitative Analysis of the State of Billboard Advertising Industry in Malaysia

Lee Sa Wong

33-45

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Impacts of Bandwagon Effect and Product Type in Instagram Native Advertising on Generation Z Consumer’s Behavior

Leiv Tore Kaltbeitzer, Saravudh Anantachart

46-63

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