Analysis of Strategies and Policies for Communication Among the Thai Elderly Case Study: 20-Year Strategy of the Department of Older Persons Affairs, 2018 – 2037

Abstract

                   This research aims to (1) analyze the communication strategies and policies for the Thai elderly, using the 20-Year Strategic Plan of the Department of Older Persons (2018–2037) as a case study. The study is based on the conceptual framework of strategies and policies, including measures (in terms of content/activities), forms of communication (media, channels, producers), and the expected outcomes such as changes in behavior, attitudes, and quality of life of the elderly.1)The research employs document analysis and content analysis, using purposive sampling to select key documents the 20-Year Strategic Plan of the Department of Older Persons (2018–2037) and the Third National Action Plan on Elderly (2023–2037). This is a qualitative research study. 2) The findings reveal that the communication strategies for the elderly outlined in the strategic plans are clearly defined and cover five main areas 3) Raising awareness and promoting positive attitudes toward the elderly through the production of diverse public media reflecting the value of older persons in society 4) Promoting health and disease prevention by developing educational media on well-being and access to healthcare services.

                   Promoting rights and welfare by disseminating information on basic rights and public service access. Fostering social participation, highlighting the elderly’s role in sharing wisdom and engaging in community activities. The study also indicates that the Third National Action Plan on Elderly (2023–2037) is aligned with the 20-Year National Strategy and various levels of national development plans, particularly in enhancing national competitiveness and promoting social equity.