A Study of Strategies for translating of Listed Services Industry in the Stock Exchange of Thailand (SET) การศึกษากลวิธีการแปลชื่อหลักทรัพย์กลุ่มอุตสาหกรรมบริการที่จดทะเบียนใน ตลาดหลักทรัพย์แห่งประเทศไทย

Abstract

This research paper aims to analyze the translation mechanisms of listed service industry securities on the Stock Exchange of Thailand, published in the Universe Daily Newspapers dated November 30, 2021 and also still appearing on the Stock Exchange of Thailand as of February 29, 2024. The study found that in 109 securities. First, the most common method in translation mechanism is transference, 84 securities or 77.07% of the total. The transcription is similar to the original's sound so that investors can know the name of Chinese securities that sound the most similar to the Thai name. If translated, there may be misunderstanding. and transliteration using English characters to make investors understand what type of business that securities are in. This translation is based on the nature of the business. Second, 22 securities, or 20.18%, which is translated from Thai securities by literal translation. Both word-for-word and syllable levels must be limited to Chinese equivalent to the original. Third, free translation method, 3 securities or 2.75 %, this is a translation by choosing words that have a broad meaning but can convey the business characteristics of securities in order to clearly convey the meaning to Chinese investors.