Community image analysis for the establishment of product identities in Ban Tha Rae, Kaeng Loeng Chan subdistrict, Muang district, Maha Sarakham

Abstract

Raising the economy and society by using local resources as a cost results in product improvement and income growth for the community. The community is what Kaeng Loeng Chan Subdistrict is. There is a policy of linking professional groups together. developed with the participation of academics from the Faculty of Architecture, Urban Design, and Creative Arts at Mahasarakham University, the Processed Herb Manufacturing Group, the Reed Mat Weaving Group, and the Python Distribution Group, and coordinated by the Kaeng Loeng Chan Subdistrict Administrative Organization in order to establish an identity and a strong market presence. The process of implementation consists of coordinating various agencies to eliminate community needs. Community development coupled with academic design instruction Workshops to jointly develop the product image Under the grant of 1 subdistrict 1 university, this 12-month project will transfer design knowledge to the local community. Determine the capacity of community products to create and present their public image. With emblem and name, specifi cally woven mat @ Tha-Rea, Tai Ban Herbs, and Three-color glutinous rice roasted in bamboo joints, Due to the product’s distinct identity, monthly orders increased by more than 10%. Create novelty and acknowledgement as social outcomes. It is a model community resulting from the upgrading of the Kaeng Loeng Chan Subdistrict Administrative Organization, which provides the Ban Tha Rae community with a learning resource for product upgrading and the formation of networking partnerships between communities. Consequently, it can be asserted that establishing a product’s identity within the community is one of the key mechanisms that contributes to the product’s market awareness and economic impact on the community. In the future, this strategy can also be applied to other communities where numerous potential products are still awaiting development across all relevant industries.