DATA-DRIVEN MARKETING: THE 15 METRICS EVERYONE IN MARKETING SHOULD KNOW

Authors

  • Jiaxun Li Faculty of Business Administration, Rangsit University

References

Mark Jeffery. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. John Wiley & Sons, Inc., Hoboken, New Jersey.

Downloads

Published

2021-12-31

How to Cite

Li, J. . (2021). DATA-DRIVEN MARKETING: THE 15 METRICS EVERYONE IN MARKETING SHOULD KNOW. RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW, 5(2), 61–63. Retrieved from https://so01.tci-thaijo.org/index.php/GBAFR/article/view/253897

Issue

Vol. 5 No. 2 (2021): July - December 2021

Section

Book Review