GUIDELINES, MEASURES, AND ADAPTATION STRATEGIES TO SUPPORT THE TRANSITION OF COMPANIES TOWARD ESG-BASED BUSINESS
DOI:
https://doi.org/10.60101/gbafr.2026.287875Keywords:
Strategic plan, Sustainable growth, Long-term value creation, ESG, CIPP ModelAbstract
Purpose – This study develops guidelines, measures, and strategies for Thai listed companies transitioning toward ESG-driven business operations, framed as an “18-Month ESG Roadmap.”
Methodology – The roadmap integrates the Context, Input, Process, and Product (CIPP) model with Management by Objectives (MBO) principles across seven stages (Phases 0–6). Its core components include a Double Materiality assessment, an organizational structure based on the Three Lines of Defense model, and a comprehensive Master ESG Data Dictionary together designed to link sustainability performance with the organization's financial value. The framework was validated using the Appropriateness Evaluation Criteria Framework (AECF), drawing on insights from 30 subject-matter experts to confirm its suitability, feasibility, and practical utility.
Results – The resulting measures serve as a strategic instrument enabling listed companies to strengthen their position in the SETESG Index and secure sustainable competitive advantage in the Thai capital market. Expert evaluation under the AECF model rated the manual and strategies at the highest level of approval, confirming their effectiveness amid the accelerating global and local trend toward sustainable investing.
Implications – The validated guidelines function as a strategic blueprint, helping companies cultivate a distinct competitive edge while streamlining access to capital through enhanced institutional credibility.
Originality/Value – The study's contribution lies in providing listed companies with actionable ESG management strategies and frameworks for sustainable growth. By adopting these practices, organizations can drive positive transformation in the Thai capital market, aligning corporate objectives with both international sustainability trends and national policy directions.
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