Vol. 10 No. 1 (2026): January - June 2026 | RMUTT GLOBAL BUSINESS ACCOUNTING AND FINANCE REVIEW

Research Articles

LEADERSHIP COMPETENCY, WORK–LIFE BALANCE, AND ORGANIZATIONAL COMMITMENT AMONG ENGINEERING EMPLOYEES IN THAI LOW-COST AIRLINES: THE MEDIATING ROLE OF JOB SATISFACTION

Jidapa Nakhadumrongwut, Orawee Sriboonlue

1-16
- PDF
ROLES OF COST MANAGEMENT PRACTICES IMPLEMENTATION OF LOCALLY OWNED HOTELS IN THE SOUTH OF THAILAND

Buntarika Jaikrajang, Teekhatat Thongkul

17-32
- PDF
The THE RELATIONSHIP BETWEEN DIGITALLY INTEGRATED INTERACTIVE BRAND COMMUNICATION AND ORGANIZATIONAL PERFORMANCE OF A CHINESE LEADING DOMESTIC DOWN COAT BRAND

Min Shou, Kanokporn Chaiprasit

33-45
- PDF
ACCELERATING DIGITAL TRANSFORMATION SUCCESS THROUGH AGILE LEADERSHIP: THE MEDIATING ROLES OF ORGANIZATIONAL AGILITY AND MULTI-GENERATIONAL TEAM MANAGEMENT IN THAI BUSINESSES

Prokchol Ngamsiri, Orawee Sriboonlue

46-58
- PDF
GUIDELINES, MEASURES, AND ADAPTATION STRATEGIES TO SUPPORT THE TRANSITION OF COMPANIES TOWARD ESG-BASED BUSINESS

Sanisa Thanikornchot, Anurak Panyanuwat

59-71
- PDF
DEVELOPMENT OF COMMUNICATION STRATEGIES AND FACTORS AFFECTING PERCEPTION, UNDERSTANDING, AND COMMUNICATION EFFECTIVENESS OF THE UNIVERSAL HEALTH COVERAGE SYSTEM IN BANGKOK METROPOLITAN AREA

Sitthapawee Thanasottigulnun, Boonyou Khorpornprasert

72-84
- PDF
UNDERSTANDING THAILAND’S TOURISM THROUGH THE 4A’S: HOW TOURISM COMPONENTS SHAPE IMAGE AND TOURIST SATISFACTION

Sarayut Nathaphan, Ploy Sud-on, Varang Wiriyawit

85-98
- PDF
FACTORS INFLUENCING EXPECTATIONS AND ACCEPTANCE OF DRONE DELIVERY SERVICES: A CASE STUDY IN THAILAND

Pawarisa Em-ot

99-111
- PDF

Academic Articles

THE PRICE OF PERCEPTION: MENTAL ACCOUNTING AND MARKET-LEVEL IMPACTS IN RETAIL

Hanadi Suhail

112-122
- PDF

Book Review

XI JINPING ECONOMIC MODEL: XINOMICS

Apiwat Phakeenuya

123-124
- PDF

Vol. 10 No. 1 (2026): January - June 2026

Research Articles

LEADERSHIP COMPETENCY, WORK–LIFE BALANCE, AND ORGANIZATIONAL COMMITMENT AMONG ENGINEERING EMPLOYEES IN THAI LOW-COST AIRLINES: THE MEDIATING ROLE OF JOB SATISFACTION

ROLES OF COST MANAGEMENT PRACTICES IMPLEMENTATION OF LOCALLY OWNED HOTELS IN THE SOUTH OF THAILAND

The THE RELATIONSHIP BETWEEN DIGITALLY INTEGRATED INTERACTIVE BRAND COMMUNICATION AND ORGANIZATIONAL PERFORMANCE OF A CHINESE LEADING DOMESTIC DOWN COAT BRAND

ACCELERATING DIGITAL TRANSFORMATION SUCCESS THROUGH AGILE LEADERSHIP: THE MEDIATING ROLES OF ORGANIZATIONAL AGILITY AND MULTI-GENERATIONAL TEAM MANAGEMENT IN THAI BUSINESSES

GUIDELINES, MEASURES, AND ADAPTATION STRATEGIES TO SUPPORT THE TRANSITION OF COMPANIES TOWARD ESG-BASED BUSINESS

DEVELOPMENT OF COMMUNICATION STRATEGIES AND FACTORS AFFECTING PERCEPTION, UNDERSTANDING, AND COMMUNICATION EFFECTIVENESS OF THE UNIVERSAL HEALTH COVERAGE SYSTEM IN BANGKOK METROPOLITAN AREA

UNDERSTANDING THAILAND’S TOURISM THROUGH THE 4A’S: HOW TOURISM COMPONENTS SHAPE IMAGE AND TOURIST SATISFACTION

FACTORS INFLUENCING EXPECTATIONS AND ACCEPTANCE OF DRONE DELIVERY SERVICES: A CASE STUDY IN THAILAND

Academic Articles

THE PRICE OF PERCEPTION: MENTAL ACCOUNTING AND MARKET-LEVEL IMPACTS IN RETAIL

Book Review

XI JINPING ECONOMIC MODEL: XINOMICS

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