Vol. 9 No. 2 (2025): July - December 2025

View Vol. 9 No. 2 (2025): July - December 2025

Published: 2025-12-27

Research Articles

THE EFFECT OF MARKETING STRATEGY AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION USING THE SERVICES FROM QINGDAO HENGXING EDUCATION GROUP

Yunhao Sun, Chitralada Trisakhon

1-13
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DIGITAL EMPLOYEE COMPETENCY AND DIGITAL WORK ENVIRONMENT INFLUENCING JOB PERFORMANCE: A CASE OF HISENSE HOME APPLIANCES GROUP, CHINA

Jingjing Zhao, Chitralada Trisakhon

14-26
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IMPROVING COLD CHAIN LOGISTICS FOR MEDICAL SUPPLIES OF THAILAND

Haiqi Chen, Songwut Deechongkit

27-37
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A COMPARATIVE STUDY OF E-COMMERCE PLATFORMS IN CHINA AND THAILAND: A LOGISTICS PERSPECTIVE

Xiaoxi Peng, Songwut Deechongkit

38-47
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DEVELOPMENT OF A PROTOTYPE INTELLIGENT STUDENT SHUTTLE SYSTEM TO INCREASE THE SAFETY STANDARD OF STUDENTS WITH RFID TECHNOLOGY ON THE NOTIFICATION SYSTEM VIA MOBILE APPLICATION

Varangkoon Issaragura Na Ayuthaya, Metinee Rasadaraksa

48-65
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Academic Articles

DYNAMICS OF TEACHING AND RESEARCH IN BUSINESS ADMINISTRATION: NAVIGATING THE PRE-COVID, COVID, AND POST-COVID LANDSCAPE

Kittisak Wongmahesak, Uday Kumar Ghosh, Ismail Suardi Wekke

66-95
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Book Review

KELLOGG ON CHINA – TAPPING INTO THE CHINESE MARKET

Apiwat Phakeenuya

96-97
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