DYNAMICS OF TEACHING AND RESEARCH IN BUSINESS ADMINISTRATION: NAVIGATING THE PRE-COVID, COVID, AND POST-COVID LANDSCAPE
DOI:
https://doi.org/10.60101/gbafr.2025.278002คำสำคัญ:
Business administration, COVID-19, Digital transformation, Sustainability, Hybrid learningบทคัดย่อ
Purpose - This article investigates the transformation of teaching and research methodologies in business administration education across the pre-COVID-19, COVID-19, and post-COVID-19 eras. It seeks to identify key trends, challenges, and opportunities resulting from the pandemic, and to propose recommendations for future adaptation.
Body of Knowledge - Before the COVID-19 pandemic, business administration education employed a variety of methods, including lectures, case studies, and experiential learning, alongside increasing integration of technology. Research primarily focused on emerging technologies, sustainability, and ethics. The onset of the COVID-19 pandemic necessitated a swift transition to online and remote instruction, which in turn shifted research priorities toward pandemic-related topics such as supply chain disruptions, marketing strategies, and organizational resilience, as well as new methodologies such as virtual data collection. The post-COVID-19 era is characterized by hybrid and blended learning models that incorporate advanced technologies (e.g., VR/AR, AI) and research concentrating on resilience, sustainability, and crisis management, with a strong emphasis on interdisciplinary and collaborative approaches.
Implications: This review offers valuable insights into the adaptability and resilience of business administration education and research during and after a global crisis. It underscores the necessity for agile industry-academia partnerships, the promotion of entrepreneurial mindsets, and the integration of technology and sustainability in curricula to sustain relevance and competitiveness. The findings provide a framework for curriculum development, pedagogical innovation, and research priorities within the evolving landscape of business administration.
Originality/Value: This article presents a distinctive comparative analysis of the dynamics of business administration education and research across three time periods. By examining the transformations instigated by the COVID-19 pandemic, the study enhances our understanding of the challenges and opportunities encountered by the field, revealing both similarities and differences in approaches across the pre-COVID, COVID, and post-COVID-19 eras. The identification of emerging trends and recommendations for future development significantly contributes to the field.
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