DIGITAL EMPLOYEE COMPETENCY AND DIGITAL WORK ENVIRONMENT INFLUENCING JOB PERFORMANCE: A CASE OF HISENSE HOME APPLIANCES GROUP, CHINA
DOI:
https://doi.org/10.60101/gbafr.2025.283961คำสำคัญ:
Digital employee competency, Digital work environment, Job performance, Digital transformation, Manufacturing industryบทคัดย่อ
Purpose – This study examines the influence of digital employee competency and digital work environment on job performance among employees at Hisense Home Appliances Group, China, a manufacturing enterprise undergoing intensive digital transformation.
Methodology – A quantitative research approach was employed with 400 employees selected through purposive sampling from multiple organizational departments. Data were collected using a structured questionnaire measuring digital employee competency (five dimensions), digital work environment (three dimensions), and job performance. Multiple regression analysis was conducted to test the hypothesized relationships.
Results – Both digital employee competency and digital work environment significantly influence job performance. Among competency dimensions, ethics, technical proficiency, and continuous learning demonstrated significant positive effects, while cybersecurity awareness and troubleshooting showed non-significant relationships. All three digital work environment dimensions—psychological, sociological, and physical environments—significantly predicted job performance, with psychological environment emerging as the strongest predictor.
Implications – Organizations should prioritize creating supportive digital work environments alongside developing employee competencies. Investments in psychological well-being, collaborative relationships, and technological infrastructure complement competency development initiatives in driving performance during digital transformation.
Originality/Value – This study demonstrates that environmental factors exert stronger influences on job performance than individual competencies, challenging traditional human resource development paradigms and providing empirical evidence from the Chinese manufacturing sector.
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