Agentic AI Adoption in the Tourism Sector: Global Practices, Workforce Implications, and Potential for Thailand’s Business Transformation
Global Practices, Workforce Implications, and Potential for Thailand’s Business Transformation
คำสำคัญ:
Agentic AI, Artificial Intelligence, Technology Adoption, Tourism Industry, Thailandบทคัดย่อ
This systematic review explores the transformative impact of agentic artificial intelligence (AI) on the global tourism sector, with a particular focus on its potential to reshape Thailand’s tourism industry. Agentic AI, characterized by autonomous decision-making and interactive capabilities, is revolutionizing customer engagement, operational efficiency, and workforce dynamics across travel, hospitality, and leisure domains. Drawing on insights from leading consulting firms and academic literature, the paper examines global best practices, emerging technologies, and strategic frameworks for AI adoption in the tourism sector. The review concludes that Thailand, as a major tourism destination, can harness agentic AI to enhance competitiveness, resilience, and visitor satisfaction—provided that stakeholders collaborate on inclusive, ethical, and future-ready strategies.
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