Satisfaction of Service Consumers of 5 Star Hotel at Centara Grand and Bangkok Convention Centre at CentralWorld

Abstract

          This research. The purpose of this study is to study service behavior and customer satisfaction of the population, the users of 5-star hotel, Centara Grand and Bangkok Convention Center central World. For a minimum of 1 night, 400 people using the questionnaire. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test and F-test. (1) Most respondents stay one night at a time, deciding on their own accommodation. Phone Book The Executive Suite rooms are available at the rate of 5,001-8,000 Baht. (2) The users are satisfied with the 5-star hotel Centara Grand and Bangkok Convention Center. Central World is overall at a moderate level. When considering on a case by case basis, the users were satisfied with the use of 5-star hotels, Centara Grand and Bangkok Convention Center. central World The average level of the seven aspects as follows: the price. Product/Service Processes in human physical environment Distribution channel and the promotion of marketing, respectively. (3) Service users with sex And the average monthly income is very different to the use of the 5-star hotel Centara Grand. And Bangkok Convention Center. central World Differences were statistically significant at the 0.05 level. Age, education and occupation were not significantly different.   (4) Service users with different service behaviors. Satisfied with the 5-star hotel service Centara Grand and Bangkok Convention Center central World not different.