Influencing Factors of Fitness Business Management in LAT KRABANG Area

Abstract

           The objectives of this research were to study the behavior of using fitness service, the user’s satisfaction with fitness management in the area of Lat Krabang District and development guidelines to fitness business quality management. The data were collected from 400 users by multi-stage sampling from the behavioral and satisfactory questionnaires about fitness management. The data were analyzed by the descriptive statistical approach that consisted of the data analysis of frequency, percentage, mean and standard deviation. For the inference statistical approach was made by hypothesis test with t-test and one-way ANOVA

         The research found that.

1. Most of the users used the fitness service with their friends. The popular activities were running or cardio exercises, spent 3-5 days a week in the evening (7.00 pm) and took an average of 1-1.5 hours in fitness center. The reasons for joining the fitness center were convenience and body healthy.
2. The satisfaction in fitness management in each aspect: product, price, place, promotion, people, processes, physical evidence and the overall were on the high level.
3. Guidelines for the quality management improvement on the fitness business included of 1) orientated the proactive marketing on especially the healthy group. 2) prioritized the readiness in availability of place, equipment and facilities all times. 3) formulated strategies which made customers engagement to contribute the business to be sustainable.