Factors Related to the Success of the Expansion of Condominium Projects: A Case of Pak Kret District, Nonthaburi Province

Abstract

           The purposes of this research is to study the comparative characteristics of demography. And find the relationship of the organizational structure Management Systems Marketing strategy External environmental factors and the success of condominium project expansion Pak Kret District Nonthaburi Using quantitative research models Use the questionnaire as a tool. That has been checked by experts the results showed that the accuracy of content analysis (IOC) 0.78 was used to experiment with the sample group to improve the data collection with the sample group. A total of 375 people are Condominium operators and sales and marketing personnel Including the financial accounting department of a condominium project in Pak Kret district. Data collection the data were analyzed by using percentage, mean and standard deviation. And hypothesis testing by using Correlation Analysis Statistics

            The findings revealed as follows: has 5 factors. The overall is at a high level ( = 4.106, S.D. = 0.595) In addition, it is found that the relationship factors affecting the condominium project expansion is The highest level was Management System ( = 4.189, S.D. = 0.569) and Marketing Strategy ( = 4.175, S.D. = 0.558). And the hypothesis testing by finding the Pearson Correlation Coefficient, there were found that the assumption 1: the organizational structure and the success of the condominium project expansion, there is a positive relationship with the statistical significance of 0.05 and it is a low level of relationship. The assumption 2: The management system and the success of the condominium project expansion has a significant positive correlation at 0.05 and it is a high level of relationship. The assumption 3: Marketing strategy and success of condominium project expansion, there is a relationship which is not statistically different, and it is a high level of relationship. The assumption 4: The external environmental factors and the success of condominium project expansion, there is relationship which are not statistically different, and it is a high level of relationship