Approaches for Sustainable Integrated Tourism Development in Phitsanulok Province, Thailand.

Abstract

           This research aims to 1) study tourism resources of Phitsanulok Province, Thailand 2) analyze strengths, weaknesses, opportunities and obstacles in sustainable tourism development in Phitsanulok Province, Thailand; 3) create a guideline for sustainable integrated tourism development of Phitsanulok Province. Phitsanulok Province, Thailand, the researcher used a qualitative research method. Research tools It is an interview by interviewing form. And there are sample groups from the government, private sector, public sector and tourists In which the samples used this time The research results showed that 1) the outstanding tourism resources of Phitsanulok Province. Natural resources Cultural resource Expo resources Activity resources And service resources 2) Analysis of the internal and external environment of Phitsanulok Province, the strength is the potential in various tourism resources. Both natural, historical and cultural attractions are ideally situated as a transport hub of the Lower North. Having a network With all regions of Indochina, the weakness is the lack of public relations. In some agricultural areas, there is repeated flooding every year. Opportunities are linked to tourism with nearby provinces. And secondary city tourism is favored, the barrier is that local businesses are threatened by foreign capital. Rules and regulations are not conducive to development. Organizational Conflict Problems 3) The researcher wishes to propose a guideline for sustainable integrated tourism development in Phitsanulok Province, Thailand, which is the result of the TOWS Matrix synthesis.