New Public Management Model Affecting the Public Service in Phuket City Municipality, Phuket Province

Abstract

The objectives of this research were 1) study the factors of the concept of new public management, 2) study the factors in the concept of new public management that affect the provision of public services, and 3) synthesize to find a new public management model affecting the public service in Phuket City Municipality, Phuket province, using a mixed method of research, that is, quantitative research. The sample of the study consisted of 400 people from Phuket City Municipality, Phuket Province and a questionnaire was used as a research tool. The statistics used in the data analysis were frequency, percentage, mean, standard deviation, stepwise multiple regression analysis and qualitative research using structured in-depth interviews with key informants including Mayor, Deputy Mayor, Mayor's Secretary, Mayor's Counselor, Municipal Council President, Municipal Clerk, Head of the Municipal Clerk's Office, Division Director, and 20 community presidents were selected by specific after that analyzing the data and writing a descriptive conclusion. The results reveal that 1) The factors of the concept of new public management in general, the opinions were high. The practice was moderate overall. 2) Factors in the concept of new public management that affect the provision of public services, such as cooperation between the public and private sectors, direct responsibility to the public, strategic operations, professional management, Metrics, Goals, and Results Focus, Customer and Service Provider, and Competitive and 3) The new public management model that affects the provision of public services is as follows: setting policies, clarifying organizational goals, reducing roles and restructuring smaller units to increase the ability to build management teams, as well as applying recruiting methods and competitive bidding to reduce costs, encourage personnel to develop their own competencies, and bringing information and communication technology to serve the people, provide opportunities for people to participate in planning, development, monitoring, and evaluation, as well as openly disseminating information to the public.