The Impact and Opportunities of Tourism in Thailand: A Case Study of the Eastern Region

Abstract

Thailand's tourism situation from the situation of the spread of the COVID-19 virus As a result, the number of foreign tourists who traveled to Thailand in the first quarter of 2020 decreased from the year 2019. The business that was mainly affected by the aforementioned situation was the tourism business. The objectives of this research were to study 1. the level of impact on the tourism business in Thailand and 2. The level of opportunities and channels to promote Thailand's tourism business using quantitative research methods Data were collected by a questionnaire from the population living in the eastern provinces in 2019, 7 eastern provinces, totaling 420 people, by defining the sample using Krazy and Morgan tables. Analyzed by descriptive statistics. The results showed that 1) bus business was most affected by the spread of the COVID-19 virus, followed by hotel business, domestic and international tourism business, food business and employment respectively, and 2) The role of the private sector in building confidence among tourists and service users There is an opportunity to promote Thailand's tourism business, followed by support for community tourist attractions that meet standards and hygiene. and preserve nature in preparation of preparation plans for each business and the potential development of private personnel.