The Influence of Data Analytics Quality on Innovation Capability and Bank Performance in Thailand

Abstract

The purpose of this research was to study 1) level of the quality of data analysis, innovation capability, and quality of data analysis of bang in Thailand, and 2) the Influence of data analytics quality on innovation capability and bank performance in Thailand. This research is a quantitative research. The sample used in the research are employees of banks in Thailand who use information to develop products and services or in the data analysis department, consisting of Siam Commercial Bank, Kasikorn Bank, Krung Thai Bank, Krungsri Bank and Bangkok Bank, 200 people by quota sampling. The instrument used for data collection was a questionnaire. Data were analyzed using mean, standard deviation and structural equation model analysis.

The findings were as follows: 1) data analysis quality innovation ability and operating results overall work is at a high level, and 2) the data quality had direct influence on innovation capability and the bank's performance. Technology quality has direct influence on a bank's performance. Moreover, the quality of data has an indirect influence on performance with innovation ability being the transmission variable. The results of testing the invariance of the model revealed that causal relationship models, data quality, talent quality, and technology quality It is a factor that influences performance in Thailand. The quality of data analysis is reliable and will affect effective business decision making, able to continuously create product and service innovations, including process innovations to enhance competitive advantage and can result in increased operating results