Guidelines for Creating Innovation in the Organic Vegetable Business Supply Chain Organic Farming Group Sanam Chai Khet District, Chachoengsao Province

Abstract

The objectives of this research were to study 1) the supply chain of organic vegetables in the organic farming group, Sanam Chai Khet District, Chachoengsao Province 2) the role of the organic farming group in organic vegetable farming, Sanam Chai Khet District, Chachoengsao Province and 3) the guidelines for creating innovations in the supply chain of organic vegetables in the organic farming group, Sanam Chai Khet District, Chachoengsao Province The research design was a mixed-methods method using the  SCOR model process guides the study. The sample group was 385, organic vegetable consumers in the organic farming group, Sanam Chai Khet District, Chachoengsao Province. The key informants were
2 agricultural academics in Chachoengsao Province, 1 district agricultural officer in Chachoengsao Province, 1 president of the Sanam Chai Khet Organic Farming Group Club, Chachoengsao Province, 10 organic vegetable growers, 1 organic vegetable distributor, and 2 organic vegetable consumers, totaling 17 people. The method used was to select the sample group by purposive sampling. There were 2 types of research instruments: 1) questionnaires and 2) structured in-depth interviews. Data were analyzed using frequency, percentage, mean, and standard deviation. Correlation analysis and multiple regression analysis were used. Qualitative research used content analysis and descriptive writing.

The results of the study were as follow: 1) The organic vegetable supply chain of the organic farming group, consist of (1) the planning of the operation in the management of the organic vegetable supply chain, (2) the management of the organic vegetable supply chain, (3) the distribution of organic vegetables, (4) the cultivation of organic vegetables, (5) the problems of organic vegetable cultivation, (6) the development of knowledge about organic vegetable cultivation, and (7) the organic vegetable farmers entering the organic farming system. 2) The role of the organic farming group in organic vegetable cultivation, are to support and promote the participation in organic vegetable cultivation under the organic farming system more, which will allow the organic vegetable farmers to have more experience or time to grow organic vegetables under organic farming standards. 3) The guidelines for creating innovation in the organic vegetable supply chain are: (1) there should be the development of an application for trading organic vegetables based on the concept of the system development cycle for use in trading organic vegetables in developing applications for use.
(2) there should be the development of a participatory organic agricultural certification system, and (3) relevant government agencies should cooperate with the private sector in communicating the marketing of PGS products to consumers more.