Approach for Developing a Happy Organization Using the Organizational Support Strategy Affecting Employee Engagement in Commercial Bank

Abstract

The research aimed to achieve the following objectives: 1) To study the components of organizational engagement and the model for creating a happy organization for commercial bank employees. 2) To study strategic organizational support that affects the engagement of commercial bank employees. 3) To create an approach for creating a happy organization through organizational support strategies that affect the engagement of commercial bank employees. Data was collected using mixed-method research, including qualitative and quantitative approaches. For qualitative research, researchers conducted in-depth interviews with key informants, including commercial bank executives and academics, totaling 12 participants the researcher designated the respondents as experts with experience in various aspects of human resource management, possessing the knowledge and ability to provide relevant information (Marshall, 1996). For the quantitative research, the researcher employed a questionnaire as the data collection tool. The sample consisted of 400 employees from commercial banks located in Bangkok, determined using Cochran's sampling formula (Cochran, 1953).

The research found that 1) Organizational Supports consist of two components: leadership and career growth and advancement opportunities, 2) Employee Engagement consists of one component: positive thinking and talking about the organization, and 3) Happy Workplace consists of three components: professional competence, good mental and physical health, and a good work environment.

In summary, the research results indicate the importance of creating a happy organization with organizational support strategies that affect the engagement of commercial bank employees, such as being an organization that can grow sustainably, having better quality of life for employees in the organization, creating engagement between the organization and employees, the organization being a happy organization, and also affecting support for society and supporting the country's economy to grow even more.