Management of Community Identities and Development for the Upper South

Abstract

The  objectives  of  this  research  were to study: 1) identify the issues facing the Upper Southern Region's creative economy; 2) examine the personal and collective identities of the people living in Chumphon and Ranong provinces; 3) examine the critical components in the development of the Upper Southern community's cultural shared identity of food and historical tourism for the creative economy; and 4) Initiate the model for the development of the Upper Southern community's cultural common identity of food and historical tourism for the creative economy. The Qualitative research was conducted by employing analyzed theoretical documents, and related research. gathering information through group discussions, in-depth interviews, analyze and synthesize important information from interviews with a total of 31 participants.

The study's findings demonstrated that: 1) Both provincial governments hardly support knowledge provision in a convenient manner. Process of creative thinking and adding of economic value consistent with local identity. 2) Local cuisine, specifically Hokkien Chinese cuisine, and historical tourism are what define the two provinces as a pair (108 and 109).3) Establishing collaboration between the government and the entrepreneurial community is crucial to the growth of the provinces of Chumphon and Ranong. 4) The model that is produced includes (1) Establishing a network amongst the residents of the two provinces. (2) Handling historical information for both tourism and regional food. (3) Passing on local wisdom of cooking techniques developed from regional components to produce Hokkien Chinese food within the province. (4) Increasing understanding through the integration of conventional and contemporary approaches to food preservation.