Social Capital Structure Equation Model Risk management and tourism potential that affect sustainable tourism of tourism community enterprises in Eastern Thailand
Keywords:
Social Capital, Tourism Potential, Risk Management, Sustainability of Tourism Attractions, Community EnterprisesAbstract
The objectives of this research are 1) to study the level of social capital, risk management, tourism potential, and sustainable tourism of tourism community enterprises in eastern Thailand; and 3) to develop a model of the equation model of sustainable tourism structure of tourism community enterprises in east of Thailand. This study uses quantitative research in quantitative research. The sample size is determined using the criteria of 20 times the observed variable. Use a multi-step sampling method, use a questionnaire to collect data. Analyze data with structural equation models The results showed that: 1) Social capital variables, tourism attraction potential variables, and risk management variables have a statistically significant influence on sustainable tourism community enterprises in eastern Thailand. 0.001 and 3) the structural equation model created by the researcher is appropriately consistent with the empirical data. The results of this study can be applied as a guideline for policy formulation in the implementation of activities and ecological processes of the tourism industry in other areas, which is consistent with the context in which the researcher conducted the study to achieve the ability to lead to the success of sustainable tourism community enterprises. The results showed that the structural equation model was consistent with the empirical data (2 = 150.023, df = 49, p-value = 0.000, (2 / df = 2.908, GFI = 0.940, NFI = 0.947, IFI = 0.964, TLI = 951, CFI = 0.963 and RMSEA = 0.072
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