The Government’s Policy to Promote Alternative Tourism in the Eastern Region from 2001 to 2023

Abstract

This research aims to study 1) the forms of alternative tourism actors and the tourism potential in the Eastern region from 2001 to 2023, 2) examine government policy that have played a role in promoting tourism in the Eastern region from 2001 to 2023, and 3) explore the limitations and strategies for enhancing alternative tourism in the Eastern region.
The research found that:
1) the actors involved in alternative tourism and its potential in the Eastern region are divided into four parts as follows: (1) There are 9 popular forms of alternative tourism in the Eastern region. (2) Alternative tourism in the Eastern region spans 8 provinces. (3) The actors managing alternative tourism in the Eastern region include 14 government organizations and 7 private sector organizations involved in implementing tourism policies. (4) The integration of government and private sector actors in policy implementation shows that the government collaborates effectively with private entities and the public sector in managing various tourist destinations, driving the success of tourism policies. This collaboration or integration occurs among three key sectors: the government, the public, and the private sector. 2) Government policies are divided into 2 parts as follows: (1) Government policies in legal measures. Overall government tourism policy development plans have been implemented to drive the policies even better, and (2) government policies in institutional measures. 3) Limitations and guidelines are divided into 2 parts as follows: 1. Limitations of promoting alternative tourism in the eastern region, it was found that various limitations are caused by the needs of the labor market. The plan to build tourist confidence focuses on enhancing the image of quality and safety for alternative tourism. 2. Guidelines for upgrading the development of alternative tourism in the Eastern region consist.