การพัฒนารูปแบบการนำเสนอรายการวิทยุคลื่นคุณธรรม เพื่อพัฒนาวิถีชีวิตชาวไทยมุสลิมบนหลักการของศาสนาอิสลาม

Abstract

The purposes of this thesis were 1) to study perception and satisfaction with virtue radio programs based on Islam principles, 2) to create the models of radio programs for developing Muslims’ ways of life based on Muslim principles, and to evaluate the results of using the models of the radio programs. The samples comprised 475 Muslims. The research instruments were questionnaire, and interview. The statistics employed in this study were frequency, percentage, mean, and standard deviation.

The research results revealed that:

1. The informants were mainly informed to listen to the virtue radio programs. Two-three members of each family listened to the virtue radio programs and switched to other radio stations every day for three-four hours. It indicated that their satisfaction was found at a high level in three aspects i.e., program presentation, program anchor, and benefits, while in two aspects i.e., contents presentation, and a radio broadcast was found at an average moderate level.

2. For creating the model presentation of the virtue radio programs for developing Muslims’ ways of life based on Islam principles, it discovered that new scheme of the different programs was created and broadcasted on Monday-Friday, and on Saturday-Sunday for twenty-four hours.

3. The evaluative results of the virtue program showed that having listed to the programs, the informants better understood the religions stories. There has also been increase number of religious teachers and the new programs.

Keyword : Wave radio program, Development of life, Thai muslim, Islamic religion