การถอดบทเรียนการจัดการความรู้การพัฒนาผู้ประกอบการเกี่ยวกับแพะ สู่ธุรกิจฮาลาลเพื่อสร้างความได้เปรียบทางการแข่งขัน ในจังหวัดพระนครศรีอยุธยา

Abstract

This research project has the objectives to 1) transfer knowledge management lessons on the development of goat entrepreneur to Halal business in Phra Nakhon Si Ayutthaya province to create a sustainable competitive advantage and 2) to develop entrepreneurial skills in financial management.

The performance results is showing that this research project is worth the investment and can take lessons learned in knowledge management (KM). Considering the factors leading to work completion, it was found that the factors consisted of ; 1) An in-depth study of the context of the area and the work of entrepreneurs; 2) Selection of entrepreneurs to participate in the project (Potential Mindset); 3) Building of confidence and trust among entrepreneurs; 4) Linking work with related network, operators and universities; 5) Availability of analytical tools and a wide range of research tools and knowledge and skills supported by funding sources in order to allows the research process to be adjusted in accordance with changing circumstances; 6) Analysis of marketing strategies that are appropriate and flexible for implementation according to the VUCA situation; 7) Teamwork with willingness of the researchers to be cooperate unity and having fun in work;
8) Availability of a mentoring system (Coach) by funding sources that are constantly developing researchers and 9) Motivating of the work such as having a reward as a reinforcement, motivating entrepreneurs who participate in the training to develop their entrepreneurial skills in order to obtain good practices in goat entrepreneurship development with a mechanism to drive a new value chain to create a circular economy in Phra Nakhon Si Ayutthaya province to be able to generate income based on local resources which leads to stability, wealth and sustainability.