The Causal Factors Affecting the Purchase Decision of Corn Sowing Machine of Farmers in Nong Muang District Lopburi Province

Abstract

The objective of this research was to study: 1) Different personal factors individuals will have different purchasing decision behaviour. 2) Satisfaction factors affect the purchasing decision behaviour of corn sowing machine farmers in Lopburi province. This research is quantitative, and the instrument is a questionnaire. Data was collected from a sample of farmers in Lopburi province who bought corn droppers in Nong Muang district, Lopburi province. 384 people under the concept of Cochran et al. (1953), using probability sampling and Purposive sampling. Statistics used in the research include frequency, percentage, average, standard deviation, t-test, F-test, and multiple regression analysis by Enter.

The results of the research showed that 1) the level of satisfaction and the level of decision to use the corn sowing machine were high with an average of 4.17 and 4.09 and standard deviations of .472 and .660, and 2) personal factors by gender, age, status, educational, monthly income, and type of corn dropper purchased do not affect farmers' decision to buy corn droppers in Nong Muang District, Lopburi Province, statistically significant at the .05 level. and 3) satisfaction factors such as service quality, environmental situation, and product quality affect farmers' decisions to buy corn sowing machines in Nong Muang District, Lopburi Province, statistically significant at .05 with a predictive influence of .764 or 76.40 percent.