Woodblock New Year Paintings in Zhuxian Town: The Aesthetic and Innovative Design of Chinese Folk Art

Abstract

To Study the innovative development of Zhuxian Town woodblock New Year pictures, integrate Zhuxian Town woodblock New Year pictures with the design of cultural and creative products, and finally design cultural and creative products with the application of Zhuxian Town woodblock New Year pictures. With their unique artistic style and rich cultural connotation, Zhuxian New Year wood-block pictures have become traditional Chinese folk art treasures. Studying their historical background, cultural connotation, and creative characteristics will help us better understand the charm and value of this traditional art.

The research finds that the aesthetics of Zhuxian Town New Year wood-block pictures are mainly reflected in the cultural, creative, and aesthetic principles. Based on the visual symbols of culture and art in traditional New Year pictures, the cultural and artistic connotation and essence are deeply explored, and the characteristics of cultural and artistic elements are utilized to innovate with modern design styles and techniques and then applied to the design of cultural and creative products.

 The main work of researchers on Chinese traditional art and innovative design is to explore the aesthetic value of conventional art, apply it to modern design, and carry out innovative design based on maintaining the core value of traditional art. The creative cultural products of Zhuxian Town New Year wood panel pictures will enable the integration of traditional culture and modern aesthetics and radiate new vitality. In future development, it is necessary to constantly pay attention to the changes in market trends and consumer demand and continuously innovate and optimize design concepts and methods to maintain the competitiveness and attractiveness of the brand in the market.