A Guidelines Acceptance and Use of Digital Currency by People in Bangkok, Thailand

Abstract

This research aims to present people's acceptance and use patterns of digital currencies in Bangkok. The qualitative study used in-depth interviews with the population and critical informants, namely 18 executives of digital finance in both the public and private sectors, who were purposively selected and assigned a semi-structured interview form. The data were analyzed and triangulated before being summarized as research issues. The research results found that the acceptance patterns of digital currencies by people in Bangkok are related to several important factors that directly affect users' intentions to use them, including 1) Perceived Ease of Use; 2) Perceived Benefits, which are factors that directly affect the decision to accept and use them; 3) Perceived Trustworthiness, which is an essential factor because users must be confident that the system has suitable security measures and can prevent the risk of cyberattacks or fraud; and 4) Social Influence. Therefore, creating complete and adequate awareness, presenting clear and transparent information, creating reliable security measures, and making the platform user-friendly will promote the widespread use of digital currencies. Developing an easy-to-use platform, communicating clear benefits, and building trust in the system will help people in Bangkok to be more confident and ready to accept digital currencies.