Progress in Policy Promoting Secondary Cities Tourism in Phichit Province

Abstract

This research aims to study the promotion of secondary city tourism in Mueang District, Phichit Province. The main objectives are: 1. To study the potential of tourist attractions in Mueang District, Phichit Province. 2. To study the goals of the secondary city tourism development plan in Mueang District, Phichit Province. 3. To study the guidelines for promoting secondary city tourism in Mueang District, Phichit Province.

 This research is a qualitative research using interviews with 20 key informants. The analysis is interpreted to create conclusions. The results of the study found that 1. The potential of tourist attractions in Mueang District, Phichit Province is very ready to facilitate development, improvement or change. Various tourist attractions in Mueang District, Phichit Province still have historical, artistic, cultural, traditional, natural tourist attractions and have sufficient facilities to support tourists. 2. The goal of the secondary city tourism development plan in Mueang District, Phichit Province is to promote tourism and develop Phichit Province into a creative city to attract both domestic and international tourists. 3. Guidelines for promoting secondary city tourism in Mueang District, Phichit Province 1) Publicize local tourist attractions for tourists to know through electronic media. 2) Support OTOP/SME products and services to the international market. 3) Develop the infrastructure of Phichit Province to be more efficient. 4) Organize annual activities that are cultural symbols or highlights of Phichit Province to attract tourists.