Information Communication of e-Expert System Method towards Communication Channels in order to Increase Effectiveness and Follow Foreign Expert Service Unit’s Indicator of Thailand Board of Investment

Abstract

The objectives of this study were (1) consumer’s demographic factors who submitted the applications via e-Expert System (2) the differentiation of consumer’s demographic factors affected to the effciency of Marketing Communication in submitting the applications via e-Expert System and
(3) the effciency of communication channel factors that affected to Marketing Communication in submitting the applications via e-Expert System. Data was collected by questionnaires from 400 respondents by the application of probability. The collected data was analyzed by with frequency,
percentage, mean, standard deviations and priority. Test of hypotheses was performed by t-test, F-test and Multiple Regression

The results of the study shown that most of representative sample is Male, between 21 - 30 years old sample, under graduated or amount to graduate the bachelor’s degree, working for a consulting from, submitting the applications 3-4 times a week affected to the effciency of Marketing Communication in process’s comprehension, attitudes toward the applications and consumer behavior in submitting the applications via the e-Expert System to be increased. All 7 communication channels factors are studied, but only website of BOI and the operators affected to the effciency of Marketing Communication in submitting the applications via e-Expert System at a 0.05 statistical signifcance level.