A Business Plan for Creating Value-added of Snake-skined gourami Processing towards Customers’ needs

Abstract

This study is the combination of participative research and action research. The
analysis is by classifying data and sourcing out the potential group members of the farmers
and the processors of snake-skined gourami. The induction analysis and the comparative
analysis are used with the target group before and after joining the project to draw the
conclusion from the lesson learned, the body of knowledge for the product developing
process. The research finding is that the target group has the potentials in processing the
scented snake-skined gourami from the local wisdom and it has its own identity with longtime
well known as Bang Bo snake-skined gourami. However, they are lack of
understanding in marketing, product development, waste management from scraps of the
products, and the channel of distribution. The knowledge of the target group before and
after the business plan training program are scoring: 2.80 and 3.44 respectively. The T-test
dependent finding the knowledge of the target group for the training is significantly different
by 0.05 it came up with the business plan of developing the prototype for Tong-muan
products with snake-skined gourami bones scraps, the high calcium value-added, the value –
added product from the scraps of the product process.