White Ocean Strategy Business Based on Buddhist Integration

Abstract

The article of White Ocean Strategy Business is based On Buddhist Integration,
The objectives of the research, namely: to study the concepts of business in the modern
society, to study the concepts of white ocean strategy business and principles related to
conducting business in Buddhism, and to present White ocean strategy business based on
Buddhist integration. This is a qualitative research done by documentary study and in-depth
interview;
The emergence of the "Red Ocean Strategy" and "Blue Ocean Strategy" are the ways
to help many businesses succeed, but without sustainable growth. However, “White Ocean
Strategy” is the final answer for sustainable business. This is based on the notion that
sustainable business practices are not primarily profit-driven. They do business by using the
principle of success Iddhipada, Atthangika-magga, Sucarita Brahmavihara, Sangahavatthu which
is the principle to promotes business."White Ocean Strategy Business Based On Buddhist
Integration" is the most beneficial direction. There are activities in concrete organizations so
clear. The result is sustainable growth. The wealthy organization is a result of social. The
existence of the organization is not for the organization itself, but it must be to make a profit
and create the ultimate wealth for the community as well.