Community Enterprise Development Approach: A Case Study of Baan Beegrimm Mushroom Farming Group, Sa Kaeo Province
Keywords:
Community Enterprise, Mushroom Farming Group, Social Development, Community EmpowermentAbstract
The objectives of this study were to study the condition of Baan Beegrimm’s mushroom farming community enterprise, the problems and obstructions in its operation, and the solution for the community enterprise development for Baan Beegrimm’s mushroom farming group, Khlong Thap Chan sub-district, Aranyaprathet district, Sa Kaeo province, using the qualitative research method. The results revealed that the major problems of Beegrimm’s mushroom farming group were the inconsistency of productivity and product processing and the lack of manufacturing labor and market distribution channel. The researcher therefore proposed the development approach from the analysis of findings, by develop mushroom product and added value as the safety agriculture product, development of distribution channel and marketing campaign with more variety, as well as developing network and partners within the group of manufacturers and marketing network.
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บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของวารสารธุรกิจปริทัศน์
ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับมหาวิทยาลัยหัวเฉียวเฉลิมพระเกียรติ และคณาจารย์ท่านอื่น ๆ ในมหาวิทยาลัยฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว
