Vol. 14 No. 1 (2022): January - June 2022

View Vol. 14 No. 1 (2022): January - June 2022

Published: 2022-06-27

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Special Articles

พลิกวิกฤตโควิทสู่โอกาสทองเศรษฐกิจไทย : รุกปลุกยุทธศาสตร์สานสัมพันธ์นวัตกรรมขั้นสูงยุดใหม่ไทย-จีน ต่อยอด BRI นำไทยสู๋ศูนย์กลางโลจิสติกสือัจฉริยะโลก ก่อนปี 2030

ชนะ คณารัตนดิลก, พิษณุ เหรียญมหาสาร

1-10
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Research Articles

Classification of Generation Y Consumers through their Behaviors and Factors Affecting Decision Making in Purchasing Community Products, Fabric, and Apparel

Walailak Atthirawong

11-28
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The Social Network Analysis of Market Potential: Lesson from Exploratory Study of Thai–China Market at Udon Thani

Ronnakron Kitipacharadechatron, Padcharee Phasuk

29-42
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Situation, Quantity, Generation Rate, and Composition of Solid Waste in Urban and Rural Communities : A Case Study of SamutSongkhram Province

Utid Duangphasuk, Viroj Jadesadalug , Sawanya Thammaapipon

43-60
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Recyclable Waste Management of Salengs and Antique Shop in Samut Songkhram Province

Sawanya Thammaapipon, Pennapa Junpipob , Ornalin Thongjumroon

61-74
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Electronic Payment System and Thailand economy

Jintana Muanglen

75-86
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Impact of Leader-Member Exchange, Communication, Organization Commitment and Job Satisfaction on Employee Performance and Turnover Intention: A Case-Study of True Corporation Public Company Limited

Ekasit Kansuwiro, Boon-Anan Phinaitrup

87-105
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Influence of Servicescape on Customer Loyalty of Coffee Shop: Testing the Role of Customer Satisfaction as Mediation

Chatchai Inthasang, Piyamaporn Thiamjite , Sunisa Thongchan

106-125
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The Component of Long-Term Relationships Between Buyers and Suppliers of Information Technology Systems Business in Thailand

Prasopchai Pasunon , Kedwadee Sombultawee

126-144
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The Analysis of MICE Components, Marketing Mix, and Measure the Success of Thai MICE Industry

Suratsa Thongmee, Kaedsiri Jaroenwisan

145-161
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Community Enterprise Development Approach: A Case Study of Baan Beegrimm Mushroom Farming Group, Sa Kaeo Province

Jitsupa Kitipadung

162-181
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The Influence of Financial Ratio to Stock Price Change of the securities of Listed Companies in The Stock Exchange of Thailand SET100

Ausawatap Akartwipart

182-201
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The Expectation of Employers on The Skills of Accountants in Bangkok Metropolitan Region

Attawan Juntasutho , Tipparat Laohavichien

202-217
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Restaurant Business Development Guidelines for Sustainable Tourism: Case Study of Niphat Uthit 1 Road, Hat Yai District, Songkhla Province

Aroonrak Tunpanit, Natassawan Thongtang, Patcharin Bunnoon , Ammonrut Konggachod

218-233
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Knowledge Transfer and Its Impacts on Software Development in a Multinational Enterprise

Anyanitha Distanont

234-253
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The Influence of Workplace Spirituality, Work Values, and Organizational Commitment on Organizational Citizenship Behaviors of Operational Employees in a Steel Pipes Manufacturing Company

Mattana Meesiri, Sayamon Akakulanan , Saitib Lautongmeesakun

254-272
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Resilient Strategy of the Successful Business in the Community for Gen Y Entrepreneurs towards the New Normal in Chiang Mai Province

Wilai Phungphol

273-290
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Context and Linkage Strategies for Developing Innovation Management in the Thai Textile and Garment Industry

Anupong Infahsaeng

291-310
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The Expanding Market Opportunities of the Pickled Fish Product Ban-Thanon khong Community, Chai Badan District, Lopburi Province into the Digital Market.

Kusuma Palaprom , Kritchakhris Nawattanaprasert

311-329
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Marketing Motivation Influencing Higher Education Students' Traveling to Participate in Electronic Sports Events

Issarapong Poltanee , Umaporn Boonphetkaew

330-345
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A Structural Equation Model of Factors Influencing Community-Based Tourism Success in Thailand

Thotsapon Preechasin , Noppadol Punpanich

346-364
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Factors Impacting on Satisfaction and Word-of-Mouth of DanceSport Club in Chengdu

Yan Wang, Somsit DuangeKanong

365-384
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Creative Business Network Management of The Service of The Co-Operated Pharmacy in Thailand

Anan Watcharadamrongkun , Jantana Sansook , Viroj Jadesadalug

385-400
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Enhancing Development of Local Food based on Cultural Uniqueness in Upper North-Eastern Cluster 1

Jaruporn Meesuptong

401-419
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Different Perspectives of Transformational Leadership

Monthon Sorakraikitikul , Panyatip Wongwuttiratkul

420-434
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Behavior and Satisfaction of Indian Tourists towards Thai Tourism Image

Usanee Watcharaphaisankul, Peeraya Setthapat

435-447
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Organizational Creativity Management Affecting the Innovative Model in the Real Estate Business

Chalermporn Yenyuak

448-459
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Factors Influencing the New SMEs Decision to Purchase the Product Via Chinese Platform for Shopping : A Case Study of TAOBAO

Morakhot Kamphangphet, Teerat Ratrawetakorn, Bussaba Thaoraktrakul , Anchali Sombun

460-476
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Influencing Factors on the Success of New Product Development in Supply Chain of Home Appliances Industry

Sittichok Sinrat, Nantawan Boonraksa , Rapee Udomsub

477-493
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The Development of The Distribution Channels for Samutprakarn Pla Salid (Snakeskin Guarami) Products Toward Thai Consumers Market

Sumet Lurdjariyaporn, Pattita Lurdjariyaporn, Sakchai Aroonratsameruang, Suchart Watakanont, Utterpol Thumpaiboon

494-513
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The Potential of Enhancing Snakeskin Gourami Fish Production by Knowledge Transfer through Bang Bo Gourami Fish Conservation and Processing Agriculture, Samut Prakan Province

Wichuta Youyong, Kantigamaht Rattanaparinyanukool Rattanaparinyanukool, Banjertsak Sanhapuckdee, Marisa Intharakoed

514-532
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Academic Articles

The Conceptual Modelfor Accommodation Standards According to Thailand Tourism Context Towards Preparation Guidelines for Hostel Accommodation Standards

Supichet Tong-on, Prasopchai Phasunon

533-546
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Digital Business Design and Digital Transformation

Lanthom Jonjoubsong, Nathaporn Thammabunwarit

547-562
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China’s Logistics Development to Southern Region : China-Laos Train

Chutira Rabob, Patchara Phochanikorn, Pornvisa Tharakhum , Apinya Kraisamrong

563-576
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Book Review

การบัญขีเฉพาะกิจการ Specialized Entities's Accounting

จรรยา ยอดนิล

577
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