Organizational Creativity Management Affecting the Innovative Model in the Real Estate Business

Abstract

The purposes of this research were to study the 1) organizational creativity management, 2) success of innovation in estate business. This study using quantitative method to gather through questionnaires by 400 samples of the worker in the real estate business. Data were analyzed by descriptive and inferential statistics.

The results showed that most of the respondents were males, aged 25 – 35 years, bachelor’s degree and an average monthly income of 20,000 – 30,000 Bath, worked in the building department for 4 – 6 years and paid attention to the importance of the innovation management in terms of the individual creativity and innovation in the highest level. Furthermore, the relationship among factors, including the personnel’s creativity, tasks that promote creativity, and the executives’ support in creativity related to the success in the innovation operation of the organization. In order to create the innovation that suited the Thai context well, the study suggested that ones should truly understand the present situations and trends in the real estate business to be able to propose an appropriate plan for the innovation operation for the organization. In addition, the organization should implement the policy that would promote creativity in all levels of personnel through various activities.