Digital Business Design and Digital Transformation


  • Lanthom Jonjoubsong -
  • Nathaporn Thammabunwarit


Digital business, Digital transformation, Design thinking, Data science, Agile organisation


Digital business is concerned with business operation through online with varieties of business models. There are not only trading as e-Commerce but digital businesses have also to design value creation, digital operational systems, platform business and agile organisations. Digital businesses would find out products or services that can fulfill customer needs or pain points, and matched with customer behaviour. There are some major tools for digital business design including design thinking with experience map, data science and enterprise architecture.


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How to Cite

Jonjoubsong, L., & Thammabunwarit, N. . (2022). Digital Business Design and Digital Transformation. Business Administration and Management Journal Review, 14(1), 547–562. Retrieved from



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