ปัจจัยทางสิ่งแวดล้อมที่ส่งผลต่อการตัดสินใจซื้อบรรจุภัณฑ์จากกาบหมากของผู้บริโภค ในจังหวัดประจวบคีรีขันธ์

Kitsada  Dolpanya

Authors

Kitsada Dolpanya

Keywords:

Purchase decision, Palm leaf container, Environmental factors

Abstract

The objective of this research is to identify the environmental factors which are supporting environmental protection, drive for environmental responsibility, green product experience, environment friendliness of companies,and social appeal that influence consumers’ purchase decisions of palm leaf containers in Prachuap Khiri Khan Province. Research methodology is a quantitative survey method and questionnaire is as a tool for data collection. The population is consumers in Prachuap Khiri Khan and are selected by accidental sampling for 447 people. Percent data are analyzed using mean and standard deviation. The hypotheses are tested by multiple regression analysis.

The study indicated that the majority of participants are female and aged between 20-30 years old with bachelor’s degrees or same degree, monthly income lower than 15,000 baht or equal. Hypotheses testing showed that supporting environmental protection and green product experience has the influence toward consumers’ purchase decisions of palm leaf containers in Prachuap Khiri Khan.

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