ปัจจัยที่ส่งผลกระทบต่อการตัดสินใจลงทุนของนักลงทุน ในตลาดหลักทรัพย์แห่งประเทศไทย สำหรับยุคประเทศไทย 4.0

Abstract

This research is intended to examine the influences of investment decisions made by investors in the Stock Exchange of Thailand. Gathering pieces of information using an online survey through a sample group of 500 retail investors trade through streaming. By using Multiple Linear Regression and an in-depth interview from key sources; found that individual factors, investment behavior, investment support factor, risk, innovation, and technology were contributed to decisions made by investors in the Stock Exchange of Thailand. Statistically at 0.05 of the in-depth interviews showed that the credibility of securities companies was an additional factor affecting investors' decisions. The guideline suggests all investors must thoroughly study and understand the investment. Take advice from those with experience before investing. Considering the saving-investment approach rather than the speculative approach. Investing with loan money is also not recommended as one must liable to pay interest on that debt until it is repaid as well as to repay the principal amount borrowed.