Vol. 15 No. 1 (2023): January - June 2023

Published: 2023-06-26

Full Issue

"FULL ISSUE"

Special Articles

The Opportunity of Small and Medium Enterprises Entering the Southern China Market

ชุติระ ระบอบ

1-9
- PDF

Research Articles

Risk Analysis from Failure Occurrences of the Sea Freight Import Process: A Case Study of a Logistics Service Provider Company in Thailand

Chumpol Monthatipkul, Chatchasa Sriboonsong , Patipan Sae-Lim

10-29
- PDF
The Relationship between Tourism and Economic Growth of Thailand: A Case Study of Economic Growth by Industrial Origin

Chalermpon Jatuporn, nirote Sinnarong, Waraporn Nunthasen, Ke Nunthasen

30-46
- PDF
Comparing Consumer Behavior on Purchasing Online Supplementary Product: Lesson from The Change in Population

Padcharee Phasuk , Ronnakron Kitipacharadechatron, Rujira Suwannaket

47-61
- PDF
The Insight Effectiveness of the Nearby Bitcoin Futures’ Hedging under Hedging Ratio Analysis

Chayakrit Asvathitanont , Jiroj Buranasiri

62-77
- PDF
การสร้างความเป็นพลเมืองสู่การเป็นองค์กรคุณภาพของนักศึกษาคณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏบ้านสมเด็จเจ้าพระยา

Wassaya Wangplaicharoensuk, Phitak Siriwong, Sainil Somboon

78-94
- PDF
A Suggested Framework of Digital Maturity Dimension for Sport Media in Thailand : Review and Comparative Analysis

Malee Kittikumpanat, Dittachai Chankuna, Nilmanee Sriboon

95-110
- PDF
Tourism Expansion and Area-Based Balance in Thailand

Bundit Chaivichayachat

111-126
- PDF
Factors affecting 2-10 spread of Thailand

Nonlaphun Maneechot, Peera Tangtammaruk

127-145
- PDF
Personnel Competency Development Model for Public Relation Media Organizations in Digital Age

Kannaporn Riwattana, Pawinee Boonyasopon , Supatta Pinthapataya

146-164
- PDF
Determinants of Supply Related to Negative Word of Mouth in Hotel Industry

Kinggarn Sinsup, Rugphong Vongsaroj

165-181
- PDF
Strategies for Building Consciousness and Safety Behavior of Employees in the General Factory Construction Industry, Rayong Province

Porntawee Poolklang , Noppadon Phanpanich

182-198
- PDF
ปัจจัยที่ส่งผลกระทบต่อการตัดสินใจลงทุนของนักลงทุน ในตลาดหลักทรัพย์แห่งประเทศไทย สำหรับยุคประเทศไทย 4.0

Chuleerut Koetsri , Noppadon Phanpanich

199-218
- PDF
Web Application Development of Community Products for Participative Management to Chaloem Phra Kiat Coconut Shell Handicraft Center in Nakhon Si Thammarat Province.

pornsin buangam, Utumporn Sriyom

219-237
- PDF
Evaluation of Costs and Returns Between Organic Khiaw Ngoo 8974 Sticky Rice Farming and GAP Khiaw Ngoo 8974 Sticky Rice Farming in Chiang Rai Province in Thailand

Tanaporn Janapiraganit, Paweena Leetrakul, Kasidit Chaiphawang, Wirunsiri Jaima

238-254
- PDF
Application of Value Stream Mapping to Improve the Production Process in Motorcycle Parts Manufacturing Industry

Thitima Wonginta, Krit Hlongsawat

255-271
- PDF
Service Quality and Price Factors Affecting Loyalty to Transport Service Providers in Industrial Estates Entrepreneurs, Chon Buri.

Pattarakwan Nojakul , Nipa Niruttikul Nipa Niruttikul

272-289
- PDF
The Study on Business Model Innovation : A Case Study of Pro-Partner Company

LIOU-YUAN LI, Li Zhang, Tai Ju Wu, Chaiprasit Kanokporn

290-305
- PDF
Factor Affecting to Exporter Competitiveness of Thai Premium Durian for Export to the China Market

Duangporn Puttawong ; Katawoot Jeambua

306-325
- PDF
The Relationship between Costing Practices and Benefits : A Case Study of Listed Companies in the Stock Exchange of Thailand

witchulada vetchagool, Rudchanee Buttarat

326-343
- PDF
Brand Image Design, Packaging, Communication Guidelines for Halalan Curry Paste in Pattani Province

ROSANA RATTHAKARAN, Muhammad A-meen Hajihama

344-362
- PDF
Cost, Return, and Risk Analysis. The Case Study of Commercial Vegetable Cultivation in Tha Som Sub-district, Hua Sai District, Nakhon Si Thammarat Province

์Nalinee Thinnam, Pornpen Thippayana

363-380
- PDF
Structural Equation Model of Chanthaburi Fruit Market’s Integrated Marketing Communication to Increase Business Capability with China as a Trading Partner

Paradee Phuengsamran, Pnomsit Sonprajuk

381-400
- PDF
Social Psychological Factors Influencing Probiotic Yogurt Consumption of Female Millennials

Suwanna Sayruamyat, hart Pornchanarak , Aerwadee Premashthira

401-420
- PDF
Confirmatory factor Analysis of Thai Tourists in Decision Making for Cinema Film.

Issarapong Poltanee , Umaporn Boonphetkaew

421-435
- PDF
Cost and Returns on Onion Plantation of General Farmers and GAP Farmers in Don Pao and Ban Gad Sub-Districts, Mae Wang District, Chiang Mai Province

Theeralak Satjawathee, Ruttikan Kantapuang , Aiyada Kharawarattanapichet

436-455
- PDF

Academic Articles

A Change in Directions and Consumers’ Demand during COVID-19 Pandemic with Future Business Trends in People’s Republic of China

Suppakorn Khonkhlong

456-466
- PDF
Opportunities of Thai Fruits in People’s Republic of China and Preparation for Exports and Customs Clearance

SUPAWADEE KHUMRAT, Maturapoj Sripontong , Siriwut Rungruang

467-483
- PDF
Experience of Tourism Poverty Alleviation in China Provides New Ideas for Thailand - Taking Danzhai County, Guizhou Province as a Case Study

Anchali Sombun, Morakhot Kamphaengphet, Nuntawut Kruta

484-495
- PDF

Book Review

เยอรมันซันเดย์ (ทำไมญี่ปุ่นไม่รับทิป แต่มีเซอร์วิสที่ดีที่สุดในโลก)

ชุติระ ระบอบ

496-498
- PDF

Vol. 15 No. 1 (2023): January - June 2023

Full Issue

Special Articles

The Opportunity of Small and Medium Enterprises Entering the Southern China Market

Research Articles

Risk Analysis from Failure Occurrences of the Sea Freight Import Process: A Case Study of a Logistics Service Provider Company in Thailand

The Relationship between Tourism and Economic Growth of Thailand: A Case Study of Economic Growth by Industrial Origin

Comparing Consumer Behavior on Purchasing Online Supplementary Product: Lesson from The Change in Population

The Insight Effectiveness of the Nearby Bitcoin Futures’ Hedging under Hedging Ratio Analysis

A Suggested Framework of Digital Maturity Dimension for Sport Media in Thailand : Review and Comparative Analysis

Tourism Expansion and Area-Based Balance in Thailand

Factors affecting 2-10 spread of Thailand

Personnel Competency Development Model for Public Relation Media Organizations in Digital Age

Determinants of Supply Related to Negative Word of Mouth in Hotel Industry

Strategies for Building Consciousness and Safety Behavior of Employees in the General Factory Construction Industry, Rayong Province

ปัจจัยที่ส่งผลกระทบต่อการตัดสินใจลงทุนของนักลงทุน ในตลาดหลักทรัพย์แห่งประเทศไทย สำหรับยุคประเทศไทย 4.0

Web Application Development of Community Products for Participative Management to Chaloem Phra Kiat Coconut Shell Handicraft Center in Nakhon Si Thammarat Province.

Evaluation of Costs and Returns Between Organic Khiaw Ngoo 8974 Sticky Rice Farming and GAP Khiaw Ngoo 8974 Sticky Rice Farming in Chiang Rai Province in Thailand

Application of Value Stream Mapping to Improve the Production Process in Motorcycle Parts Manufacturing Industry

Service Quality and Price Factors Affecting Loyalty to Transport Service Providers in Industrial Estates Entrepreneurs, Chon Buri.

The Study on Business Model Innovation : A Case Study of Pro-Partner Company

Factor Affecting to Exporter Competitiveness of Thai Premium Durian for Export to the China Market

The Relationship between Costing Practices and Benefits : A Case Study of Listed Companies in the Stock Exchange of Thailand

Brand Image Design, Packaging, Communication Guidelines for Halalan Curry Paste in Pattani Province

Cost, Return, and Risk Analysis. The Case Study of Commercial Vegetable Cultivation in Tha Som Sub-district, Hua Sai District, Nakhon Si Thammarat Province

Structural Equation Model of Chanthaburi Fruit Market’s Integrated Marketing Communication to Increase Business Capability with China as a Trading Partner

Social Psychological Factors Influencing Probiotic Yogurt Consumption of Female Millennials

Confirmatory factor Analysis of Thai Tourists in Decision Making for Cinema Film.

Cost and Returns on Onion Plantation of General Farmers and GAP Farmers in Don Pao and Ban Gad Sub-Districts, Mae Wang District, Chiang Mai Province

Academic Articles

A Change in Directions and Consumers’ Demand during COVID-19 Pandemic with Future Business Trends in People’s Republic of China

Opportunities of Thai Fruits in People’s Republic of China and Preparation for Exports and Customs Clearance

Experience of Tourism Poverty Alleviation in China Provides New Ideas for Thailand - Taking Danzhai County, Guizhou Province as a Case Study

Book Review

เยอรมันซันเดย์ (ทำไมญี่ปุ่นไม่รับทิป แต่มีเซอร์วิสที่ดีที่สุดในโลก)

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