Exploration on the Construction of Campus Media in Senior High Schools in the Era of Media Convergence—Taking Ping Xiang, Jiangxi as an Example

Abstract

With the continuous development and progress of the Internet, there are more and more emerging industries derived from the Internet. Especially in recent years, the development momentum of the media relying on the Internet platform is very rapid. Modern means, the traditional media ecology has been mainly affected by the transformation, which has since opened the pace of integration of media at all levels in China, which in turn has affected the ecological development of the entire industry. Campus media, as a part of it, should also embrace the times with a positive attitude in the era of media convergence. This paper focuses on the campus media of senior high schools in Ping Xiang area, especially in-depth analysis of the construction of the campus media center of Ping Xiang No. In-depth theoretical analysis and practical research on the important topic of integration reference and construction planning. Through in-depth analysis of the theory and discussion of the practical problems and development obstacles in the construction of the senior high school campus media center, it explores the channels for the construction of the senior high school campus media center to communicate audience psychology, guidance at the school management level, capital technology and talent protection, Intuitive issues such as platform structure and content setting make it clear that media integration in senior high school campuses is an innovation in the new era. And the construction of campus media centers in other schools provides management practice reference and policy theory reference.