泰国旅游者赴滇购物行为研究

作者

  • ZHANG XIDAN 泰国华侨崇圣大学研究生院

关键词:

泰国旅游者, 旅游购物行为

摘要

旅游购物收入是除旅游交通费用外占旅游外汇收入比重最大的部分。 云南作为旅游大省但旅游购物消费一直制约着它的发展。通过对泰国旅游消费者购物 行为研究得出购物部分性、购物自主性强、购物服务要求高等特点。根据以上特点对 云南开拓泰国客源市场提供旅游购物目标市场细分、旅游购物品细分、旅游购物品营 销组合及购物环境优化等策略。

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已出版

2014-06-27

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XIDAN, Z. (2014). 泰国旅游者赴滇购物行为研究. Business Administration and Management Journal Review, 6(1), 167–182. 取读于 从 https://so01.tci-thaijo.org/index.php/bahcuojs/article/view/143770

期

卷 6 编号 1 (2014): January - June

栏目

Research Articles

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