The Format of Marketing Communications of Thai Film to Asia

Abstract

The success of each Thai film is based notonly on the quality of the content, but also on director, actors, funds, and economic condition. In addition, marketing communications is also an important factor that can indicate the success of the movie. To make audience awere of information about  the  film, the Thai  film owner has to communicate with the audience in various methods.  As for the marketing communications of Thai film to Asia and other countries around the world, the integrated communication formats are used, giving priority to the messages, by choosing interesting and appropriate issues to communicate to the target audience, so that they are aware of the information of the upcoming film. The upcoming  continuous stream then generates on wards other formats of marketing activities.