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  1. Home
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  3. Vol. 38 No. 1 (2018): January - June

Published: 2018-06-26

Full Issue

ปกวารสาร

Academic Articles

The Way to Happiness at Work

SAKORN SOMSERT

3-10

PDF

Quality Certification Marks: Marketing Opportunities for SMEs

Sumittra Sriviboone, Rosechongporn Komolsevin

11-21

PDF

A Guideline of Human Capital Mobility in Thailand’s Tourism Industry for 23 Positions of Hotel Services under the Mutual Recognition Arrangement on ASEAN Common Competency Standards in Tourism

Suthinan Pomsuwan, Somruthai Soontayatron

22-36

PDF

Stakeholder Engagement: The Key Success Factor for Corporate Social Responsibility

Sanit Noonin

37-45

PDF

Serious Games for Health Communication: Future and Challenges

Patama Satawedin

46-55

PDF

Age and Income Inequality in Thailand

Nongnuch Soonthornchawakan

56-72

PDF

The Format of Marketing Communications of Thai Film to Asia

URAPONG PATKACHAR

73-78

PDF

The Causal Model of Executive Commitment, Customer Pressure, Green Purchasing, and Business Performance of Manufacturing Industries in Thailand: A Review

Thumnong Chidchob, Nalin Pianthong

79-90

PDF

Strategies for Creating Competitive Advantage for Smart Farming Enterprise

Audchara Sukglun, Ketsaraporn Suttapong, Nontipak Pianroj

91-100

PDF
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Journal Information

Journal Information

Indexed in TCI tci

Editor-in-Chief :
Assoc.Prof. Supachet Chansarn, Ph.D.

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Research Institute for Creative Economy, Bangkok University
9/1 Moo 5 Phaholyothin Road, Klong 1,
Klong Luang, Pathumthani 12120
Tel. 0 2407 3888  # 2818
E-mail: areerat.su@bu.ac.th, journal@bu.ac.th

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