Character Licensing and the Digital Path to Monetization, Case Studies from Thai Creators
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Abstract
Character licensing business in Thailand was considered a new and emerging industry. This article would look at international success cases of brand licensing and level of marketing effort character designers had invested to ensure licensing potentials. The growth of digital media and technology in Thailand were one important factor that had rendered the growth of Thai characters possible. We will thus look at the timeline of digital media being launched in Thailand and how Thai characters had successfully utilize them to pave their way to licensing income.
Article Details
The manuscript submitted for publication must be the original version, submitted only to this particular journal with no prior acceptance for publication elsewhere in other academic journals. The manuscript must also not violate the copyright issue by means of plagiarism.
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