Digital Leadership Model for Executives of Community Enterprises in Khon Kaen Province
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Abstract
This research aims to: 1) to test the congruence of the developed digital leadership model for executives of community enterprises in Khon Kaen province based on a certain conceptual framework, related researches and empirical data; 2) to investigate the weight value of digital leadership factors for executives of community enterprises in Khon Kaen province; 3) study development guidelines digital leadership for executives of community enterprises in Khon Kaen province. This research is mixed method. The first phase studied the pattern of leadership in the digital age of community enterprise administrators in Khon Kaen Province. It was a quantitative research which collected data with questionnaires. The sample group was the number of executives of community enterprises in Khon Kaen province consisted of 400 people, and the second phase studied the guidelines for developing leadership in the digital age of community enterprise executives in Khon Kaen Province. This is a qualitative research. By using a semi-structured interview form with 30 experts from all sectors. The statistics used to analyzed the data were frequency, percentage, mean, standard deviation, second-order confirmatory factor analysis and content analysis.
The results are as follows 1) the developed causal model is congruent with empirical data, 2) the major factors had the weight between 0.70-0.98, higher than 0.70, the minor factors between 0.30-0.90 and indicators between 0.40-0.92, higher than the criterion as 0.30. Creativity is the most valuable core element had the weight between 0.98, followed by digital vision had the weight between 0.87, and 3) Guidelines for developing digital leadership. The executives should develop the concept of corporate management to keep up with the modern times. Study and research technology and apply digital tools to manage the organization. as well as taking into account the business ethics for both consumers personnel in the organization society and environment.
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