A Study on Entrepreneurial Management in Chiang Khan Sub-District, Chiang Khan District, Loei Province to Promote Homestay Career

Main Article Content

Apiradee Khamlai
Rawat Mantra
Weerayut Ratchatawetchakul

Abstract

The objectives of this study were 1) to study the management of entrepreneurs in Chiang Khan Sub-district, Chiang Khan District, Loei Province and 2) to compare the management of homestay entrepreneurs in Chiang Khan Sub-district, Chiang Khan District, Loei Province classified by gender, age and educational level. In this study, questionnaires were used to collect data. The sample consisted of 100 homestay entrepreneurs in Chiang Khan Sub-district, Chiang Khan District, Loei Province, using stratified random sampling, and the statistics used were frequency, percentage, mean and standard deviation. T test and one-way analysis of variance.


The results of the study showed that 1) The management of entrepreneurs in Chiang Khan Sub-district, Chiang Khan District, Loei Province to promote homestay career Overall, there was a high level of management ( gif.latex?\overline{X}=3.78, S.D.=0.253) and 2) Personal factors of gender differences found that there was no effect on the management of entrepreneurs in Chiang Khan sub-district, but the individual factors of age and the level of education differences affect to the management of the entrepreneurs in Chiang Khan Sub-District with statistical significance at the 0.05 level. Approach for entrepreneurship development: Improve public relations and applications, including present lifestyles and customs community traditions which are unique to Chiang Khan Sub-district, Chiang Khan District, Loei Province to tourists.

Article Details

How to Cite
Khamlai, A., Mantra, R., & Ratchatawetchakul, W. (2023). A Study on Entrepreneurial Management in Chiang Khan Sub-District, Chiang Khan District, Loei Province to Promote Homestay Career . Executive Journal, 43(1), 24–43. Retrieved from https://so01.tci-thaijo.org/index.php/executivejournal/article/view/261589
Section
Research Articles

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